identify a problem or need in the market that is currently unmet or underserved.Brainstorm innovative solutions that could address the identified problem or need.

Answered: identify a problem or need in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

identify a problem or need in the market that is currently unmet or underserved.
Brainstorm innovative solutions that could address the identified problem or need.

Expert Solution

Step 1: Introduction

Mental health is an essential aspect of overall well-being, yet it remains a largely unmet and underserved need in today's society. The global prevalence of mental health disorders has been steadily rising, exacerbated by factors such as the COVID-19 pandemic, increased stressors, and the fast-paced nature of modern life. Despite this growing demand for mental healthcare, several critical problems persist in the market, leading to a substantial gap between those in need and the services available.