The following question is for a market analysis of a hypothetical online tutoring business. Answer the following questions about the online tutoring market: Industry Characteristics: What are the specific characteristics of the industry? Who are the main participants, at a high level? Customers, suppliers, competitors? Stability: Comment on how stable the industry has been historically and how dynamic it is currently. Serviceable Available Market (SAM): Market Segments: What are the main segments or groupings that could be defined from the overall industry? How do you categorize them: geography, customer demographics, ethnicity, age, type of business, prospective business customer type, etc.? Market Segmentation: This section is where you will define the main market segments as well as the one or two you will be targeting. Begin with the Total Available Market (TAM) within the industry you plan to compete for. This includes all types of customers that have an interest in or need for your particular products or services. Total Available Market (TAM): After defining the industry, provide some data on the total number of prospects in the industry or your more narrowly defined market. Is it the number of people above a certain income or households? Is it all businesses between $50 and $150 million? Is it all mothers? Is it all teenagers that drive cars? Status Quo: Are you competing with the way people or businesses do things now? Do you have a disruptive product or service that will change their minds? Messaging: How will your product or service be positioned over the existing competition or status quo?
The following question is for a market analysis of a hypothetical online tutoring business. Answer the following questions about the online tutoring market:
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Industry Characteristics: What are the specific characteristics of the industry? Who are the main participants, at a high level? Customers, suppliers, competitors?
-
Stability: Comment on how stable the industry has been historically and how dynamic it is currently.
-
Serviceable Available Market (SAM): -
Market Segments: What are the main segments or groupings that could be defined from the overall industry? How do you categorize them: geography, customer demographics, ethnicity, age, type of business, prospective business customer type, etc.?
-
Market Segmentation: This section is where you will define the main market segments as well as the one or two you will be targeting. Begin with the Total Available Market (TAM) within the industry you plan to compete for. This includes all types of customers that have an interest in or need for your particular products or services.
Total Available Market (TAM): After defining the industry, provide some data on the total number of prospects in the industry or your more narrowly defined market. Is it the number of people above a certain income or households? Is it all businesses between $50 and $150 million? Is it all mothers? Is it all teenagers that drive cars?
-
Status Quo: Are you competing with the way people or businesses do things now? Do you have a disruptive product or service that will change their minds?
-
Messaging: How will your product or service be positioned over the existing competition or status quo?
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