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average margin per transaction generated from the SEM program is $200. Media Spending Impressions $524, 000 4,768,407 Determine each of the following metrics for the program detailed above: Clicks 182,341 Click-through Rate Conversion Rate Cost per Click Transactions 3,453

average margin per transaction generated from the SEM program is $200. Media Spending Impressions $524, 000 4,768,407 Determine each of the following metrics for the program detailed above: Clicks 182,341 Click-through Rate Conversion Rate Cost per Click Transactions 3,453

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average margin per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524, 000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Click-through Rate Conversion Rate Transactions 3,453 Cost per Click NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.
Transcribed Image Text:The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average margin per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524, 000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Click-through Rate Conversion Rate Transactions 3,453 Cost per Click NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.
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