What are the two methods of pricing parts? Provide a brief explanation of each.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Question
What are the two methods of pricing parts? Provide a brief explanation of each.
Expert Solution
Step 1

The Methods of pricing parts are explained below in the following:-

1. Market based pricing : The market based pricing is done by taking into consideration the current market situation and the competition level in the market. Usually the prices of goods and services is set according to the prevailing prices of the market and the prices set by the competitors dealing in same products and services. Some of the pricing techniques used under market based pricing method are as follow:

(a) Differential technique: The prices are set differentially in one to other locations depending upon the income levels, alternatives available, location etc.

(b) Auction technique: In auction technique prices are set by the seller at a particular level according to the market demand.

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