Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. How has the internet influenced the five forces with an industry?
2. What are the two ways that can achieve cost and price advantages according to the paper? Which is better?
3. Does the internet overturn the traditional way for doing business? What are some reasons given?
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