Use the Internet to conduct research  to determine and describe potential opportunities and threats in that manufacturer’s external environment by studying The Social trends (such as changes in buying behaviors and the demand for time-saving goods and services). You must put some thought into that topic matter.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Use the Internet to conduct research  to determine and describe potential opportunities and threats in that manufacturer’s external environment by studying The Social trends (such as changes in buying behaviors and the demand for time-saving goods and services). You must put some thought into that topic matter.

 

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SWOT analysis is a popular framework executed by companies to evaluate their strategic and competitive position. SWOT analysis helps to gain a particular knowledge of what an organization has good or what is bad at and what factors outside its gates are likely to pose opportunities for achievement or trouble.

Generally, the managers practice SWOT analysis which provides them with several data related to the growth and stagnancy of the companies. The four variables studied to evaluate competition are Strengths, Weaknesses, Opportunities, and Threats.

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