Choose a product manufacturer that interests you. Use the Internet to conduct research (list your references in APA format) to determine and describe potential opportunities and threats in that manufacturer’s external environment by studying any THREE of the following six factors:Social trends (such as changes in buying behaviors and the demand for time-saving goods and services)Demographic shifts (such as changes in age groups and ethnic groups)Economic factors (such as a recession)Technological factors (such as the use of social media marketing)Political and legal factors (such as laws that protect consumers)Competitors (both larger and smaller)

The business environment is the combination of external forces and factors that goes beyond the…

Answered: describe potential opportunities and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Choose a product manufacturer that interests you. Use the Internet to conduct research (list your references in APA format) to determine and describe potential opportunities and threats in that manufacturer’s external environment by studying any THREE of the following six factors:

Social trends (such as changes in buying behaviors and the demand for time-saving goods and services)
Demographic shifts (such as changes in age groups and ethnic groups)
Economic factors (such as a recession)
Technological factors (such as the use of social media marketing)
Political and legal factors (such as laws that protect consumers)
Competitors (both larger and smaller)

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