Answered: Analyze the marketing activities of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length.

Written analysis of product/service should include the following as appropriate (or as needed).

Market Environment

- Competition
- Industry trends
- Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.)

The Market

- Segments served
- Target customer group
- Demand factors
- Behavior aspects of buying process

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