Create plan for a business administration student who has graduated with an associate degree by using the following steps A mission statement A SWOT analysis A description of the target market(s) A brief outline of the marketing mix strategies—the product, pricing, distribution, and promotion strategies
Create plan for a business administration student who has graduated with an associate degree by using the following steps A mission statement A SWOT analysis A description of the target market(s) A brief outline of the marketing mix strategies—the product, pricing, distribution, and promotion strategies
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Create plan for a business administration student who has graduated with an associate degree by using the following steps
A mission statement
A SWOT analysis
A description of the target market(s)
A brief outline of the marketing mix strategies—the product, pricing, distribution, and promotion strategies
Expert Solution
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Step 1
Introduction
Dr. John Pemberton dispensed the first bottle of Coca-Cola on May 8, 1886, at Jacobs' Pharmacy in the heart of Atlanta. Coca-Cola was a novel beverage in its first year of production, serving nine drinks daily.
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