Identify the 4 Ps of marketing, according to the Business Plans Handbook VOL. 15, Comedy Corner is a new live entertainment venue in East Lansing, Michigan, offers interactive, spontaneous comedy, appealing to college students and young adults seeking entertainment.  In this business plan, what are the four elements of the marketing mix (the 4 Ps) as described in this business plan? What is the value that the organization delivers to its customers?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.