What are your thoughts about how atmosphere helps or hinders marketing to certain customer types? This can include not only how a new bar can create ambiance, but how an existing bar with lagging sales might make improvements without spending much cash. There may be examples of each in your community.

What are your thoughts about how atmosphere helps or hinders marketing to certain customer types? This can include not only how a new bar can create ambiance, but how an existing bar with lagging sales might make improvements without spending much cash. There may be examples of each in your community.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

You are the Marketing Manager of a department store that offers clothing to several market segments. List at least 2 different mediums you would use to reach the following three market segments. 1. Consumers over the age of 65 years old. 2. Consumers between the ages of 45 and 55 years old. 3. Consumers between the ages of 18 and 24 years old.
What does it mean by keep existing customer is easier than a new one?
Midtown Bistro, a local restaurant has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it not its Web site. In one or two paragraphs, identify thee benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.
How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.
A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?
Relationship marketing aims to satisfy existing customers and so spread the word via those customers about how well the product or service works (Tait & Roberts- Lombard, 2018). Evaluate whether Burger King applied the focus areas of relationship marketing, by comprehensively discussing each element.
Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?
What possible issues can arise if craft brewery consumers are encouraged to embrace this newest practice right away?
Make an Essay about What is the value of customer relations and customer service?
the part of illustrations Can you discuss skin care products as an instance to attract more customers?
How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?
Give one example of each types of products 1. Idea 2. Place 3. Personality 4. Organization