What are your thoughts about how atmosphere helps or hinders marketing to certain customer types? This can include not only how a new bar can create ambiance, but how an existing bar with lagging sales might make improvements without spending much cash. There may be examples of each in your community.

What are your thoughts about how atmosphere helps or hinders marketing to certain customer types? This can include not only how a new bar can create ambiance, but how an existing bar with lagging sales might make improvements without spending much cash. There may be examples of each in your community.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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