Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept? How do you think companies create relationships with their customers?

Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept? How do you think companies create relationships with their customers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Examine how the two-step flow theory plays out in your real life. Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader. What did you purchase and who was the opinion leader that influenced the decision? What about the opinion leader contributed to the persuasiveness of his/her message?
Can you provide more in-edpth answer ?
Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following: generalization, analogy, or causal argument.
Write a summary of 'Core concepts of paid search marketing' by John Gagnon.
What are the advantages of using it? Is there anything about it that may be considered unfavorable?What are the problems that people have had with it? Accept the criticism as true?
what’s the Features and innovation of the impact of e- marketing on customer’s satisfaction
What are some examples of successful marketing outcomes or insights gained from data-driven presentations from Hyatt hotels?
In this proposal, select a Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. A basic description of the NEW product that your team will be creating a marketing plan for.
Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?
A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix? A) conduct random surveys B) hold customer events C) accept product returns D) hire new employees
What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
A research project has the purpose of evaluating potential brand names for a new alcoholic lemonade. What type of qualitative research would you suggest in the following situations? No word limit and no body structure.