Need assistance:Ques #15 Which of the sample personas below would be most useful for our t-shirt company? Thx much! 15Companies use persona types to understand the different needs of their customer base by categorizing them into general attributes and personas and then developing ways to meet and market to thoseneeds.Which of the sample personas below would be most useful for our T-shirt company?O Jane Doe: a female consumer.O Consumer personas would not be useful for our T-shirt company because we already know our main audience and do not need to expand it.O Susan Spendthrift: a female consumer in her 30-40s who shops online twice a month and usually reacts well to a sale. She lives in the Midwest and is okay with paying for shipping. Sheenjoys inspirational quotes and nostalgia.O Farmer McGregor: elderly Scottish horticulturalist who does not own a computer and only makes his clothing purchases at the local farm goods store. He especially dislikes rabbitsnamed Peter.

Answered: Companies use persona types to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Need assistance:

Ques #15 Which of the sample personas below would be most useful for our t-shirt company?

Thx much!

15
Companies use persona types to understand the different needs of their customer base by categorizing them into general attributes and personas and then developing ways to meet and market to those
needs.
Which of the sample personas below would be most useful for our T-shirt company?
O Jane Doe: a female consumer.
O Consumer personas would not be useful for our T-shirt company because we already know our main audience and do not need to expand it.
O Susan Spendthrift: a female consumer in her 30-40s who shops online twice a month and usually reacts well to a sale. She lives in the Midwest and is okay with paying for shipping. She
enjoys inspirational quotes and nostalgia.
O Farmer McGregor: elderly Scottish horticulturalist who does not own a computer and only makes his clothing purchases at the local farm goods store. He especially dislikes rabbits
named Peter.

Expert Solution

Step 1 : Introduction

Customers Persona - A persona in item the board is a profile of an item's average customers. Personas are used to assist an item manager (and others in the organisation involved with the item's turn of events) in comprehending key characteristics, practises, objectives, obligations, and requirements of a specific type of customers.