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One of the following statements is NOT always true about Marketing Plans. Select one: a. Good Marketing Plans identify risks and include potential contingency plans b. Good Marketing Plans include information that documents and justifies the strategic and tactical decisions c. The Strategic Marketing Process provides the framework for the Marketing Plan d. Good Marketing Plans that are properly implemented lead to winning outcomes and results (relative to the competition). e. Good Marketing Plans will include sales forecasts and budgets

One of the following statements is NOT always true about Marketing Plans. Select one: a. Good Marketing Plans identify risks and include potential contingency plans b. Good Marketing Plans include information that documents and justifies the strategic and tactical decisions c. The Strategic Marketing Process provides the framework for the Marketing Plan d. Good Marketing Plans that are properly implemented lead to winning outcomes and results (relative to the competition). e. Good Marketing Plans will include sales forecasts and budgets

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the following statements is NOT always true about Marketing Plans.
Select one:
a.
Good Marketing Plans identify risks and include potential contingency plans
b.
Good Marketing Plans include information that documents and justifies the strategic and tactical decisions
c.
The Strategic Marketing Process provides the framework for the Marketing Plan
d.
Good Marketing Plans that are properly implemented lead to winning outcomes and results (relative to the competition).
e.
Good Marketing Plans will include sales forecasts and budgets
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