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You are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question.  What are the possible modes of market entry

You are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question.  What are the possible modes of market entry

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question. 

What are the possible modes of market entry

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