in your role as an international marketing consultant, you have been approached by the owner of a small business selling coconut oil for use in the food and beauty industries. the business currently has sales of g$10,000,000 per annum but realize that there are opportunities to grow by expanding to overseas countries and need some expert advice on where to expand and how. in your role, select two potentially contrasting overseas countries to conduct an analysis of the economic and trade environments and discuss the differences likely to be experienced in expanding from the home market of guyana. note that only one country must be a developed country(advanced economy).

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.