Suppose that you are a manufacturer of high-tech hardware based in Texas and you need to export to Taiwan. As new exporter, after your analysis of the different international distribution strategies, say what is the best and adapted strategy is for your company. Justify your answers?

Suppose that you are a manufacturer of high-tech hardware based in Texas and you need to export to Taiwan. As new exporter, after your analysis of the different international distribution strategies, say what is the best and adapted strategy is for your company. Justify your answers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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