4. Joint ventures involve entering the global marketplace by selling domestically produced goods across national borders. to
4. Joint ventures involve entering the global marketplace by selling domestically produced goods across national borders. to
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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true or false, and then 1-2 sentences for the reasoning.

Transcribed Image Text:that need to be provided
4. Joint ventures involve entering the global marketplace by selling domestically produced goods across national
borders.
5. The four marketing philosophies are commonly referred to as production, sales, market, and societal marketing
orientations.
6. Revenue is the price charged to customers multiplied by the number of units sold minus the cost to produce the
product and the costs to operate the business; it is synonymous with profit.
7. SWOT stands for strengths, weaknesses, opportunituies, and threats and is part of the firm's situation analysis.
8. A sales orientation is based on the marketing concept, which is the idea that the social and economic justification
for an organization's existence is the satisfaction of customer wants and needs while meeting organizational
objective.
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