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Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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Question
When competing in multiple foreign markets, companies find it advantageous to concentrate their activities in a limited number of locations in all these conditions EXCEPT when
A)there are significant scale economies in performing an activity.
B) the activiites should be customized to each location to adequately meet buyer needs.
C)certain locations have superior resources or other valuable advantages for performing certain activities.
D) the costs of some activities are significantly lower in some geographic locations than in others.
E) there is a steep learning or experience curve associated with performing the activity in any location.
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