16) How is greenfield entry different from brownfield entry? a) Greenfield entry is more expensive b) Brownfield entry takes more time to complete c) Greenfield entry is riskier d) Greenfield entry guarantees that the new investment will achieve sufficient returns

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
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16) How is greenfield entry different from brownfield entry?

a) Greenfield entry is more expensive

b) Brownfield entry takes more time to complete

c) Greenfield entry is riskier

d) Greenfield entry guarantees that the new investment will achieve sufficient returns

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