If a small U.S. producer with limited financial resources, no knowledge of the export function, and little marketing know-how wants to export its products to international markets, it would most likely use a(n)
If a small U.S. producer with limited financial resources, no knowledge of the export function, and little marketing know-how wants to export its products to international markets, it would most likely use a(n)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If a small U.S. producer with limited financial resources, no knowledge of the export function, and little marketing know-how wants to export its products to international markets, it would most likely use a(n)

Transcribed Image Text:**Multiple Choice Question: Export Options for Small U.S. Producers**
If a small U.S. producer with limited financial resources, no knowledge of the export function, and little marketing know-how wants to export its products to international markets, it would most likely use a(n):
1. Export commission house.
2. Factor.
3. Export agent.
4. Combination export manager.
5. Export broker.
**Question Format:**
- The question is presented in a multiple-choice format.
- Five options are provided, each with a radio button for selection.
**Educational Context:**
This question explores the methods available to small U.S. producers for exporting their products, focusing on scenarios where financial and expertise constraints exist. Understanding the roles and functions of various export intermediaries is crucial for businesses aiming to enter international markets efficiently.
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