1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with each
Introduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question.
1a. Discuss the potential of export options for your international business.
Analyze the advantages and disadvantages of direct and indirect exporting.
1b. Explore countertrade options as an alternative entry method.
Examine the implications of engaging in countertrade for your business.
1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances.
Discuss the characteristics, benefits, and risks associated with each
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