When globalising a product into the UK market - Are direct sales the optimal market entry mode, or a joint venture, franchising, wholly-owned subsidiary, or a partnership with the local distributors or retailers and why? How would they be more effective
When globalising a product into the UK market -
Are direct sales the optimal market entry mode, or a joint venture, franchising, wholly-owned subsidiary, or a partnership with the local distributors or retailers and why?
How would they be more effective?
Globalization is when the boundaries between nations starts depleting and the flow of information, transactions, investments, etc. increase between all the nations. This is the secondary effect of any capitalist system, where the system seeks growth for its sustenance and always finds new ways and markets for growth when one door closes.
International expansion strategies are the strategies made to capture foreign markets, thus increasing the customers, market share and profits. A company try to grow and serve as many customers as they can globally, so as to increase shareholder's profits.
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