Kit Kat is easily the most popular candy bar among Japanese consumers. Kit Kats are so popular in fact that Nestle offers more than 300 flavor varieties across Japan, among them Wasabi, Green Tea, Edamame, Matcha, Miso, Purple Sweet Potato and Kobe Pudding. And while some of these varieties of Kit Kats are released nation-wide, many are only available in specific regions (or even just in certain cities) and reflect the culinary traditions of those areas. Because of this, a hungry traveler could go from one end of Japan to the other and never need enjoy the same flavor of Kit Kat twice. Which of the following statements best describes this example? A. The dominant segmentation criteria here is geographics. B. This is an example of a geo-targeting strategy. C. This is an example of Individual Marketing or Direct Segmentation. D. All of the above.
Kit Kat is easily the most popular candy bar among Japanese consumers. Kit Kats are so popular in fact that Nestle offers more than 300 flavor varieties across Japan, among them Wasabi, Green Tea, Edamame, Matcha, Miso, Purple Sweet Potato and Kobe Pudding. And while some of these varieties of Kit Kats are released nation-wide, many are only available in specific regions (or even just in certain cities) and reflect the culinary traditions of those areas. Because of this, a hungry traveler could go from one end of Japan to the other and never need enjoy the same flavor of Kit Kat twice. Which of the following statements best describes this example?
A. The dominant segmentation criteria here is geographics.
B. This is an example of a geo-targeting strategy.
C. This is an example of Individual Marketing or Direct Segmentation.
D. All of the above.
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