imagine you are opening a shoe manufacturing company in south africa and one in nigeria for memory foam shoes (sneakers, heels, slippers). critcally discuss Whether one country or both countries represents a good opportunity for your product and, do you recommend entering or not entering those markets?
imagine you are opening a shoe manufacturing company in south africa and one in nigeria for memory foam shoes (sneakers, heels, slippers).
critcally discuss Whether one country or both countries represents a good opportunity for your product and, do you recommend entering or not entering those markets?
Every company should assess the market and its own strengths and weaknesses before entering any new markets. There is always a first mover advantage where the people have more positive brand perception for your company and your learning curve is quick.
A good market opportunity is where the demand of your product is very high and growing. The customer segment is also will be enough to purchase your product on a repeated basis.
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