what is it called, when a company focuses on new product and market development that requires superior market intelligence and reeducating distribution channel members?
what is it called, when a company focuses on new product and market development that requires superior market intelligence and reeducating distribution channel members?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is it called, when a company focuses on new product and market development that requires superior market intelligence and reeducating distribution channel members?
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Every organization can be classified into two types based upon the factors which they focus on to operate efficiently.
When a company is focused on internal factors it is called a Defender company.
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