market research is concluded and the results are obtained, how do you proceed?  What are the next steps in the procurement process

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Once market research is concluded and the results are obtained, how do you proceed?  What are the next steps in the procurement process

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Step 1

Market research is the process of collecting and interpreting data about the target customers and competitors. It helps to connect with targeted customers by understanding them and also helps companies to identify opportunities for growth by providing information about the market. It also helps to identify the strengths and weaknesses of competitors and helps companies to create a competitive advantage.  

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