Although product and services require different marketing strategies, consumers are the centre of every marketing program. Using relevant examples, evaluate how product and service companies build offerings that bring value to their target market?

Although product and services require different marketing strategies, consumers are the centre of every marketing program. Using relevant examples, evaluate how product and service companies build offerings that bring value to their target market?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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