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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Playtest Inc. - a 3-D video game company - is developing an influencer marketing program for their upcoming virtual reality haunted house game, the first of its kind. Given the product adoption curve, which two groups should Playtest target first for this new brand? OA. Early adopters and early majority B. Early adopters and innovators O C. Early majority and innovators OD. Innovators and late majority
Transcribed Image Text:Playtest Inc. - a 3-D video game company - is developing an influencer marketing program for their upcoming virtual reality haunted house game, the first of its kind. Given the product adoption curve, which two groups should Playtest target first for this new brand? OA. Early adopters and early majority B. Early adopters and innovators O C. Early majority and innovators OD. Innovators and late majority
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