Daniel is the listing broker for a seller.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Daniel is the listing broker for a seller. After marketing the property for several weeks, he still has not received any offers on the property. The seller then advises Daniel to advertise specifically to Hispanic buyers since the seller believes Hispanic buyers are likely to purchase more quickly using all-cash. How should Daniel proceed?

Group of choice 

O. Daniel should immediately withdraw from the listing agreement.

O. Daniel must explain to the seller that advertising specifically to Hispanic buyers is a violation of the federal fair housing laws and not follow through with the seller's instructions.

O. Daniel must adhere to his fiduciary duty of obedience and follow through with the seller's instructions.

O. Daniel should explain to the seller that this is unethical but still proceed with the seller's instructions.

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