Allison is an attorney representing Big Co. in trademark litigation. Allison fails to conduct market research in advance of the trial to determine the extent to which consumers identify with the trademark associated with Big Co. Big Co. loses the litigation under a finding that the trademark is generic and not uniquely associated with it. Has Allison violated any duty she owed Big Co.? Discuss

Allison is an attorney representing Big Co. in trademark litigation. Allison fails to conduct market research in advance of the trial to determine the extent to which consumers identify with the trademark associated with Big Co. Big Co. loses the litigation under a finding that the trademark is generic and not uniquely associated with it. Has Allison violated any duty she owed Big Co.? Discuss

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