Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Pretend that you're in the business of selling indulgences. Write an advertising slogan and design an advertisement.

Transcribed Image Text:Martin Luther
One of the practices Martin Luther opposed in his 95 Theses was the buying and selling of "indulgences"-papers sold
by the Church which supposedly removed the consequences of one's wrong actions. People could buy indulgences for
themselves or on behalf of others. In some instances, they were even allowed to buy indulgences for wrong actions
they planned to commit. Please complete the two activities below with this in mind.
1. Pretend that you're in the business of selling indulgences. Write an advertising slogan, and design an
advertisement.
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