A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense and filed a countersuit. In addition, Taco Bell’s CEO posted a video statement and essentially released its recipe for seasoned beef which contained 88 percent beef that is 100 percent USDA inspected. Was this enough for Taco Bell to do to avert a PR crisis? What else could they have done?
A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense and filed a countersuit. In addition, Taco Bell’s CEO posted a video statement and essentially released its recipe for seasoned beef which contained 88 percent beef that is 100 percent USDA inspected. Was this enough for Taco Bell to do to avert a PR crisis? What else could they have done?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense and filed a countersuit. In addition, Taco Bell’s CEO posted a video statement and essentially released its recipe for seasoned beef which contained 88 percent beef that is 100 percent USDA inspected. Was this enough for Taco Bell to do to avert a PR crisis? What else could they have done?
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