Q: List and explain four examples of non-equit strategic alliances
A: Strategic alliances are agreements between two or more separate firms to work together on the manufa...
Q: How have advertising agencies changed to facilitate the use of IMC programs?
A: IMC involves the integration of all the marketing tools such as advertising, sales promotion, public...
Q: What are some examples of new forms of self-service retailers?
A: Self-service retailers are retail platforms, where various customers can by themselves do the select...
Q: Explain the importance of population trends on retail planning.
A: Retail planning is a process of sequential process an organization goes through in order to have a s...
Q: Which cereal is the better buy: Brand A, on sale at $10 for five 12.8-ounce boxes or Brand B, which ...
A: In the given scenario, we provided brands i.e., Brand A and Brand B. The quantity provided by Brand ...
Q: How can a marketer use knowledge of how familymembers seek to resolve conflicts?
A: A method that permits two or more parties to work out a peaceful solution to a problem is known as c...
Q: What ethical issues arise in marketing tochildren?
A: Ethical marketing implies involving ethical principles and values in all areas of marketing. It mean...
Q: Explain what supplychain and logisticsmanagement are andhow they relate tomarketing strategy.
A: The raw materials that a company requires to manufacture goods are procured through the supply chain...
Q: What is modular learning, and how does it differ from traditional learning?
A: modular learning encompasses the development of learners ’ progress which enables tutorial practices...
Q: Differentiate the roles played by the host community in the industry
A: What is Host Community A ‘host community’ terms to a group of people who share a common identity a...
Q: Explain the difference between advertising and publicity when both appear on television.
A: Promotion of product and services is the most essential as well as challenging taks for the business...
Q: prepare an overview of the area of law. prepare it as you were explaining the area of law to a fello...
A: I cover the divorce area of law At this divorce rate is a little bit high in India. Divorce is the ...
Q: Describe two situations in which you have servedas or sought information from an opinion leader.Are ...
A: Purchase decision includes consideration of various factors before buying any product or service. Th...
Q: 10) DESCRIBE THE PROCESS OF HORIZONTAL INTEGRATION
A: There are various firms of various products in various industries, operating in the world. There are...
Q: How the good competitors in business should be?
A: Attributes of business: 1. The business activities are carried out in order to earn profit and is co...
Q: Summarize the household life cycle’s variousstages and marketing implications
A: Household life cycle and marketing are related to each other. Household life cycle is also known as ...
Q: Give four reasons that might explain why a product isn't already in the market.
A: why a product isn't already on the market In the market businessman just launch their product in the...
Q: For Vodafone company Describe the Incomediary model and report its main characteristics
A: About Vodafone - Vodafone is a global technological communications firm that keeps society linked an...
Q: The following are the factors that affect the buying behavior of consumers: 1. Cultural Factor 2. ...
A: In the given scenario, We are provided with information on the usefulness of cell phones, specifical...
Q: The Family Life Cycle is a timeless concept extensive primary and secondary research tailoring. That...
A: vczxd
Q: marketing plan be created for each and every product under a single brand or should the marketing pl...
A: The marketing plan is basically for the specific brand and the products and services under that bran...
Q: Explain how marketing managers allocate resources.
A: A marketing manager's role is to devise and implement a marketing strategy. This could entail identi...
Q: 1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis...
A: What does environmental analysis give to the strategic manager? Environmental analysis helps the str...
Q: In recent years, e-commerce has grown in popularity. What are the key contributing variables to this...
A: In just a few decades, online commerce has gone from modest beginnings to a doable differentiator. i...
Q: . What are the various categories of innovations?How do they differ?
A: Innovation happens when you improve a current item or you add another element to a current item. At ...
Q: The ability to design and use direct marketing programs has increased with the availability of _____...
A: Buyer or consumer of goods and services who are provided direct marketing and can make purchases com...
Q: Which cleaning product costs less: Brand A at 32 ounces for $3.46 or Brand B at 22 ounces for $2.84 ...
A: There are two cleaning products of Brand A and Brand B. Brand A 32 ounce = $3.46 1 ounce = $3.46/ 32...
Q: This marketing plan section outines the specific ways in which the market plan goals will be accompl...
A: A marketing strategy can accomplish the goals of the company.
Q: can you describe in 700 words, the importance of supply chain management in healthcare
A: The inventory network for the most part alludes to the assets expected to convey labor and products ...
Q: Explain why there is an approach that states that spending on advertising is a barrier to entry into...
A: Barriers to entry - Barriers to entry are constraints in economics that make it difficult for a comp...
Q: identify and describe the types and characteristics of potential users of a check-in app that is bei...
A: Introduction:- As a result, a consumer is somebody who has acquired your items and/or services previ...
Q: Question 37 What is the greatest challenge that is unique to conducting and interpreting risk priori...
A: Risk evaluation is the most common way of surveying the probabilities and results of hazard occasion...
Q: What happens to the ratio of incremental sales revenue to incremental marketing effort when the sal...
A: Whenever a decision has to be taken in a business, the costs relating to that decision will be consi...
Q: Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.A...
A: Morphology is the study of a component's smallest unit. The morphemic method to naming brands refers...
Q: Describe the nature of perception and its relationship to consumer memory and decisions
A: Perception is a psychological characteristic that influences consumer behaviour in the Purchase Deci...
Q: Chapter 6 describes various stages in the householdlife cycle. Which of these stages would serve as ...
A: Family lifecycle is one method to marketers segment their customer markets. This process helps the m...
Q: Describe the HLC/occupational category matrix.What is the logic for this matrix?
A: A household describes the individuals who inhabit a housing unit like an apartment, house, or single...
Q: Breadth and depth are two important components in distinguishing among types of retailers. Discuss t...
A: Product breadth is related to retailer selling number of type of variety of goods or products. Retai...
Q: How would you classify Walmart in terms of its position on the wheel of retailing versus that of an ...
A: The wheel of retail starts from the time when it makes an entry in the market and stretches till it ...
Q: What is a news release?
A: Publicity means gathering the media of our customer base to spread awareness of the company's produc...
Q: What are the four approaches to setting the promotion budget?
A: Introduction:- A promotional budget is a specific quantity of funds made available to advertise a co...
Q: What will retailing look like in the future? What may be the most influentialchange taking place for...
A: Retail stores' core key functions are shifting. As more of the journey to buying went online, digita...
Q: Could I have some brief bullet points on Pret a Manger expanding to Canada?
A: Pret a Manger is a United Kingdom based company which was founded in 1983. It is famous for its sand...
Q: Which company information should be established before developing promotional materials?
A: The promotional material contains all the important information about the company. The details as di...
Q: What are the three types of responses generated by direct marketing activities?
A: There are various methods of marketing like direct marketing, digital marketing, content marketing, ...
Q: . Describe Porter’s four generic business strategies
A: Porter's generic strategies concept was described by Michael Porter in 1980. It describes how an org...
Q: Can you think of other strategies beyond those discussed that could be used to reduce consumers’tend...
A: Not only on social media or YouTube but people tend to skip even on other channels like television a...
Q: How changes in demographic environment affect the marketing decisions of a newly established bank
A: Marketing helps the company to build and retain the customers for exchanging value with them. There ...
Q: What is the difference between merchant wholesalers and agents?
A: A merchant wholesaler is a company that buys products from manufacturers and resells them to busines...
Q: Explain with examples how changes in demographic and economic environment affect the marketing decis...
A: Marketing decision-making also entails experimenting with concepts like marketing mix (to see how it...
Explain how would a firm evaluate the effectiveness of its Google Advertising?
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- How would a firm evaluate the effectiveness of its Google advertising?What are some limitations of using metrics to measure advertising effectiveness, and how can they be addressed?why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
- Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvan- tages of each alternative should they consider? Which media would you recommend to them?What is the Federal Trade Commission Act and how does it effect deceptive advertising?How can a manager integrate different advertising appeals into a cohesive and effective advertising campaign?