An advertisement reads, "Lively senior citizen community. No families with small children, please." Evaluate the ad. Usually, terms like "no children" are discriminatory advertising. But when advertising a specific senior community, the phrases are acceptable. Usually, protected classes cannot be mentioned in an ad. Exceptions can be made, though, for age, family status, and race. It is never acceptable to mention a protected class in an ad. It is always acceptable to advertise for families without children.
An advertisement reads, "Lively senior citizen community. No families with small children, please." Evaluate the ad. Usually, terms like "no children" are discriminatory advertising. But when advertising a specific senior community, the phrases are acceptable. Usually, protected classes cannot be mentioned in an ad. Exceptions can be made, though, for age, family status, and race. It is never acceptable to mention a protected class in an ad. It is always acceptable to advertise for families without children.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:An advertisement reads, "Lively senior citizen
community. No families with small children,
please." Evaluate the ad.
Usually, terms like "no children" are
discriminatory advertising. But when advertising
a specific senior community, the phrases are
acceptable.
Usually, protected classes cannot be mentioned
in an ad. Exceptions can be made, though, for
age, family status, and race.
It is never acceptable to mention a protected
class in an ad.
It is always acceptable to advertise for families
without children.
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