An advertisement reads, "Lively senior citizen community. No families with small children, please." Evaluate the ad. Usually, terms like "no children" are discriminatory advertising. But when advertising a specific senior community, the phrases are acceptable. Usually, protected classes cannot be mentioned in an ad. Exceptions can be made, though, for age, family status, and race. It is never acceptable to mention a protected class in an ad. It is always acceptable to advertise for families without children.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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An advertisement reads, "Lively senior citizen
community. No families with small children,
please." Evaluate the ad.
Usually, terms like "no children" are
discriminatory advertising. But when advertising
a specific senior community, the phrases are
acceptable.
Usually, protected classes cannot be mentioned
in an ad. Exceptions can be made, though, for
age, family status, and race.
It is never acceptable to mention a protected
class in an ad.
It is always acceptable to advertise for families
without children.
Transcribed Image Text:An advertisement reads, "Lively senior citizen community. No families with small children, please." Evaluate the ad. Usually, terms like "no children" are discriminatory advertising. But when advertising a specific senior community, the phrases are acceptable. Usually, protected classes cannot be mentioned in an ad. Exceptions can be made, though, for age, family status, and race. It is never acceptable to mention a protected class in an ad. It is always acceptable to advertise for families without children.
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