Discussion questions1. Explain Nelson's theory of advertising. Now explain the theoretical criticisms ofNelson's theory. Which of these views of advertising seems to be supported more byempirical evidence?

Advertising typically includes information related to the advertising business, its product…

Answered: Discussion questions 1. Explain…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?
Do you believe that television (cable) advertising has largely becomeunimportant or do you believe that television advertising is still the mostpowerful advertising medium?
Choose any current advertising campaign which in your opinion is highly effective. Briefly outline the campaign. State what you believe its objectives are. Explain why you believe these objectives are being met effectively.
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Discussion questions 1. Explain Nelson's theory of advertising. Now explain the theoretical criticisms of Nelson's theory. Which of these views of advertising seems to be supported more by empirical evidence?