Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers tostart adopting the new brand, Pepsi-Cola should engage in promotions that focus ona. identifying prospects.b. creating awareness.c. combating competitive promotional efforts.d. stimulating demand.e. retaining loyal customers. Hermione just managed a major event for the local zoo. She put an advertisement in the localnewspaper. However, she was disappointed by how few people showed up. She couldn't understandbecause the paper is highly popular among locals. Hermione decided to survey its large pool of zoomembers to try and see what went wrong. After looking at the responses, as well as copies of thenewspaper that had the ad, she realized that on the same page as the zoo ad was an even largeradvertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed thezoo ad. She believes most people who read that page were distracted by the large, colorful concertadvertisement. In this case, the responses to Hermione's survey arewhile the distractioncaused by the larger, more colorful ad on the same page could be characterized asthe receiver; the marketing channela.b. encoding; noisec. feedback; the coding processd. the marketing channel; decodinge. feedback; noiseClear my choice3

Promotion is one of the key aspects of the 4Ps of the marketing mix. Businesses use various…

Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers to start adopting the new brand, Pepsi-Cola should engage in promotions that focus on a. identifying prospects. b. creating awareness. c. combating competitive promotional efforts. d. stimulating demand. e. retaining loyal customers.

Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers to start adopting the new brand, Pepsi-Cola should engage in promotions that focus on a. identifying prospects. b. creating awareness. c. combating competitive promotional efforts. d. stimulating demand. e. retaining loyal customers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Transcribed Image Text:Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers to start adopting the new brand, Pepsi-Cola should engage in promotions that focus on a. identifying prospects. b. creating awareness. c. combating competitive promotional efforts. d. stimulating demand. e. retaining loyal customers.

Hermione just managed a major event for the local zoo. She put an advertisement in the local
newspaper. However, she was disappointed by how few people showed up. She couldn't understand
because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo
members to try and see what went wrong. After looking at the responses, as well as copies of the
newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger
advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the
zoo ad. She believes most people who read that page were distracted by the large, colorful concert
advertisement. In this case, the responses to Hermione's survey are
while the distraction
caused by the larger, more colorful ad on the same page could be characterized as
the receiver; the marketing channel
a.
b. encoding; noise
c. feedback; the coding process
d. the marketing channel; decoding
e. feedback; noise
Clear my choice
3

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