Company A decides to spend its promotion money to organize a fancy gala for its top 100 wholesalers and recognize them for supporting the sales efforts of the company. Company B decides to invest the promotion budget in offering retailers a higher payment than competitors to feature Company B's brands more prominently in stores. Given this information, which of these is correct? O A. Company A is using a consumer promotion, Company B is using a trade promotion O B. Company A is using a trade promotion, Company B is using a consumer promotion O C. Both companies are using trade promotions O D. Both companies are using consumer promotions
Company A decides to spend its promotion money to organize a fancy gala for its top 100 wholesalers and recognize them for supporting the sales efforts of the company. Company B decides to invest the promotion budget in offering retailers a higher payment than competitors to feature Company B's brands more prominently in stores. Given this information, which of these is correct? O A. Company A is using a consumer promotion, Company B is using a trade promotion O B. Company A is using a trade promotion, Company B is using a consumer promotion O C. Both companies are using trade promotions O D. Both companies are using consumer promotions
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Company A decides to spend its promotion money to organize a fancy gala for its top 100 wholesalers and recognize them for supporting the sales efforts of the company. Company B
decides to invest the promotion budget in offering retailers a higher payment than competitors to feature Company B's brands more prominently in stores. Given this information,
which of these is correct?
O A. Company A is using a consumer promotion, Company B is using a trade promotion
O B. Company A is using a trade promotion, Company B is using a consumer promotion
C. Both companies are using trade promotions
OD. Both companies are using consumer promotions
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