Someone can get a sense of the demographic and psychographic make-up of a target market by viewing an advertisement that is directed to it. This makes sense because the characters in the ad should necessarily reflect those demographic and psychographic characteristics. Watch the Stouffers Lean Cuisine ad - in fact, watch it a couple of times... Then... Given what you see in the ad, create what you think is a likely demographic and psychographic profile of Lean Cuisine's early target market. In addition, state whether you fit into this profile or not, and explain why or why no

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question
Someone can get a sense of the demographic and psychographic make-up of a target market by viewing an advertisement that is directed to it. This makes sense because the characters in the ad should necessarily reflect those demographic and psychographic characteristics. Watch the Stouffers Lean Cuisine ad - in fact, watch it a couple of times... Then... Given what you see in the ad, create what you think is a likely demographic and psychographic profile of Lean Cuisine's early target market. In addition, state whether you fit into this profile or not, and explain why or why no
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Advertising
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning