After eating a large Thanksgiving dinner, Sara went to bed early so she could wake up for the BlackFriday sales. When Sara woke up the next morning she immediately picked up her phone to login toher email. She was looking for an email from Best Buy about the Nintendo Switch Black Friday bundle.The email is an example ofpaid mediaOpublic relations mediaall mediaowned mediaearned media

The term media describes a variety of channels through which information and entertainment may be…

Answered: After eating a large Thanksgiving…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How are social media platforms affecting the publish industry?
Ambassador Italian Restaurant has a large customer base. Their goal is to increase repeat visits through increased customer loyalty. They are considering social media efforts but are unsure of which platforms to focus on or why. Please prepare a multi-step recommendation for the client. Your detailed social media plan must contain plans for user acquisition and engagement. Also, include ways to measure success and explain your recommendation thoroughly.
Please do fast ASAP
Between Tik Tok and Instagram, which social media platform is most effective for advertising businesses?
Calculate the social post reach rate for a page that has 10,000 followers and the average post reaches 400 people 25% 4% 40% 2.5%
Briefly explain how social media is relevant in a company's marketing mix, and how they can use various social media platforms to advertise their business.
Social media marketing brings the same set of challenges and complications to marketing ethics as traditional marketing. True or False
Chapter 14 Section 14.2. Social media marketing is being used by marketers, brands and organizations to connect with consumers. Search the web for social media marketing examples, and describe three examples. Were they successful? Why? Include pictures or videos where appropriate.
What is the most likely result if salespeople don’t keep information up-to-date in CRM systems? Time saved will maximize their individual and collective abilities to work qualified leads and close sales. Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance. The greater sense of autonomy will facilitate greater buy-in toward the use of technology. Increased bandwidth will enable a greater appreciation for the customer perspective.
As social selling is the practice of using social networking platforms to find, connect with, understand, and nurture relationships with sales prospects. If a company was looking to sell to you, how could social selling help a company looking to sell you products? In detail, provide two specific recommendations.
What is the benefit of email marketing, relative to other forms of direct marketing? it has the largest spread of consumers the company can target. it is the most cost-efficient, with the highest return-on-investment. it has a more multi-faceted use than other forms of direct marketing. consumers are more likely to pay attention to it than other forms of direct marketing. none of the above.
The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentation

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