What is the benefit of email marketing, relative to other forms of direct marketing?it has the largest spread of consumers the company can target.it is the most cost-efficient, with the highest return-on-investment.it has a more multi-faceted use than other forms of direct marketing.consumers are more likely to pay attention to it than other forms of direct marketing.none of the above.

The digital marketing is the form of technological promotion method in which internet is used to…

Answered: What is the benefit of email marketing,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Since Facebook and similar sites already know so much about their users, why should shoppers be concerned about their privacy when making purchases there?
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Marketing, especially in today's society, is widely used for social media and technology in the form of products and services. It is so easy for brands and companies to market something they don’t always understand. Technology is a tool that is used every single day in today’s society. I never understood how much technology plays a part in business and marketing before I started this degree. I used to think marketing was just used on billboards and newspapers. I never would have guessed how heavily technology is used in marketing like it is used today. This article mentions the intentional and unintentional categories of technology. Intentional processes are where the people change the technology and the unintentional processes are where technology changes people. In the Intentional process, there are three groups, further extension, subversion, and diversion. The first intentional process, further extension, is typically what most marketers are familiar with, which is…
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One of the new developments on Direct Marketing is the phenomenon of consumers sharing information with each other in the form of product reviews, blogs, and online forums. Marketers benefit from tapping into these communication channels to monitor consumer sentiment and to uncover consumer attitudes about products and brands. The term we used for this emerging trend is ______ A. B2B online marketing B. Buzz Marketing C. C2C online marketing D. Gonzo Marketing
You're giving counsel to a big beverage producer. Incorporate a plan to expand your company's internet visibility into your marketing strategy. Do a last check on every page before releasing it?
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Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.

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