The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentation
The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentation
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to.
A) voice of the customer (VoC) marketing
B) touchpoints
C) native advertising
D) geographic segmentation
E) behavioral segmentation
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