The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentation

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to.

A) voice of the customer (VoC) marketing

B) touchpoints

C) native advertising

D) geographic segmentation

E) behavioral segmentation

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