This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors. Engagement names Customers' content Demographics targets Collective segmenting According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising. Owned media Earned media Paid media Organic media search Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action. Website effectiveness Decision-making Website feature Visibility In the context of paid media analytics, in order to entice businesses to run advertisements market Strategists provide extensive analytics regarding ad engagement and effectiveness. True False Businesses develop brand __________ ___ to achieve business objectives acquire new customers, build brand awareness, reposition their brands, increase/grow loyalty, or develop product services. Mobile Apps Smartphones Online Platforms App Stores
This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors.
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Engagement names |
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Customers' content |
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Demographics targets |
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Collective segmenting |
According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising.
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Owned media |
|
|
Earned media |
|
|
Paid media |
|
|
Organic media search |
Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action.
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Website effectiveness |
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Decision-making |
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Website feature |
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Visibility |
In the context of paid media analytics, in order to entice businesses to run advertisements market Strategists provide extensive analytics regarding ad engagement and effectiveness.
| True | |
| False |
Businesses develop brand __________ ___ to achieve business objectives acquire new customers, build brand awareness, reposition their brands, increase/grow loyalty, or develop product services.
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Mobile Apps |
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Smartphones |
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Online Platforms |
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App Stores |
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