CHOOSE THE BEST ANSWER 17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do:Group of answer choicesmyopic planninglong-term planning onlycontingency planningstatic marketing plans14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company?Group of answer choicesImplementation through ChangeImplementation by CommandImplementation through ConsensusImplementation by Authority

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Answered: 17- Since the world is constantly…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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CHOOSE THE BEST ANSWER

17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do:

Group of answer choices

myopic planning
long-term planning only
contingency planning
static marketing plans

14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company?

Group of answer choices

Implementation through Change

Implementation by Command

Implementation through Consensus

Implementation by Authority

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