a. Step 1: Estimate the target population size using secondary sources. Provide a rationale for how you determined each population size. Cite your sources. b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Use the market research standard for your confidence level. Use better than the market research standard for your confidence interval. Adjust if your sample size is not realistically attainable. c. Report your sample size statement. Your statement should read: "For this study, the target population size is estimated to be _____. The sample will be _____. At the ______ confidence level, this study will have a margin of error of +/- ____%." Scenario 1 A study calls for your research firm to survey a sample of Disneyland employees.
a. Step 1: Estimate the target population size using secondary sources. Provide a rationale
for how you determined each population size. Cite your sources.
b. Step 2: Use the
the
research standard for your confidence interval. Adjust if your sample size is not
realistically attainable.
c. Report your sample size statement. Your statement should read: "For this study, the
target population size is estimated to be _____. The sample will be _____.
At the ______ confidence level, this study will have a margin of error of +/- ____%."
Scenario 1
A study calls for your research firm to survey a sample of Disneyland employees.
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