7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a. True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False
7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a. True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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