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7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a. True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False

7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a. True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter14: Data Mining
Section14.2: Classification Methods
Problem 8P
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7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False
Transcribed Image Text:7. International marketing researchers follow the same steps as domestic researchers, from defining the research problem and developing a research plan to interpreting and reporting the results. a True b. False 8. Typically, marketing research can only be done by experts in large companies with large research budgets. a True b. False 9. Almost all major purchases result in discomfort caused by post purchase conflict. a. True b. False 10. The marketer's job ends when the customer buys the product. a. True b. False
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