Only typed answer and please don't use chatgpt The 1-Page Marketing Plan recommends targeting a niche market. This strategy is justified because:Marketers have limited amounts of money.Because trying to be all things to all peoplemarketing failure.Being too broad you reduce your 'specialness' and become a commodity bought on price..Niching makes price irrelevant.All answers are correct#

There are generally two types of markets for companies- mass marketing and niche marketing.…

Answered: 1-Page Marketing Plan recommends…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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