[Matthew] Matthew was recently trying to decide what to watch on TV after a tiring day of studying for his Marketing exam. Luckily, he has multiple options after signing up for several streaming services, such as Netflix, Hulu, and Disney+, and discontinuing his cable TV. What term best describes Matthew and how he accesses TV shows? O E-commerce O Cord-Nevers O Internet of Things O Media Fragmentation O Cord Cutters
[Matthew] Matthew was recently trying to decide what to watch on TV after a tiring day of studying for his Marketing exam. Luckily, he has multiple options after signing up for several streaming services, such as Netflix, Hulu, and Disney+, and discontinuing his cable TV. What term best describes Matthew and how he accesses TV shows? O E-commerce O Cord-Nevers O Internet of Things O Media Fragmentation O Cord Cutters
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Streaming services are a web-based supplier of amusement(music, motion pictures, and so forth) that conveys the substance by means of an Internet association with the supporter's PC, TV, or cell phone. Netflix, Amazon Prime Video, Hulu, Spotify, and Apple Music are high-profile models.
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