With the advent of e-commerce, customers are buying in ways they have never done before. The ubiquity of mobile devices also makes it possible for mobile commerce to be carried out from anywhere and anytime across the globe. Discuss some pros and cons of mobile commerce enterprise to society.
With the advent of e-commerce, customers are buying in ways they have never done before. The ubiquity of mobile devices also makes it possible for mobile commerce to be carried out from anywhere and anytime across the globe. Discuss some pros and cons of mobile commerce enterprise to society.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With the advent of e-commerce, customers are buying in ways they have never done before. The ubiquity of mobile devices also makes it possible for mobile commerce to be carried out from anywhere and anytime across the globe. Discuss some pros and cons of mobile commerce enterprise to society.
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