analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.6: Modes Of Transportation
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analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.

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