analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.
analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.
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